Abby Anderson Re-Brand Part 2: New Logo!

Hey everyone!!! It’s raining here today and I love it — Spring is on the way!

I thought I’d take a few moments to give you all another update on the Abby Anderson Re-Brand project. Like I mentioned in my previous post, there are going to be a number of exciting changes around here very soon! In the meantime, today I’m going to be unveiling our NEW LOGO! This has been a huge process because it was one of the most important elements to me.  I knew I wanted something that was unique, hand drawn and something that reflected my vibrant, romantic, style. Today I’m taking you behind the scenes to show you what we’ve been up to.

My wonderful designer, Christina Laing from The Buffalo Collective, has been so patient and hard-working during this process. I have so enjoyed working with her.

We started off with some inspiration from Pinterest.  I quickly discovered that I love romantic brush lettering and snappy monograms!

We began to brainstorm and letters started taking shape!

Christina is wildly talented, and was willing to draw my name 5,000 times to find just the right lettering.

One afternoon, this beauty came off her page. (Insert all the heart eye emojis!)

After a few rounds of fine tuning we had a final logo.  In plain black for now — color comes later!

monogram gray

Christina also designed a beautiful monogram for me. I love how it incorporates these same style “A” as in my primary logo, and the same swirl design. So cohesive!

I am so excited for how these elements will play together with my branding colors and throughout my website, business cards and in other designs.
Let me know what you think, and stay tuned for more!

Thank you for sharing the Abby Anderson Re-brand process with me. Have a wonderful Tuesday!



  1. Jennifer says:

    It looks awesome!!! I love it!!

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